Many businesses will spend thousands of dollars getting their online sites up and running. They may invest hundreds of hours in maintaining those sites and keeping their information fresh and accurate.
While those are all worthwhile efforts, they often do not address the business online reputation. What can be done about that and why should a business even care about their online reputations?
Seeing Is Believing (Like It or Not)
Certain Visual Media understands that when potential customers check out a business reputation online those potential customers will often believe what they see (or read) concerning a business.
Hopefully, what they read will be good news, positive reviews and accurate information concerning the business dealings with its past customers. However, this is often not the case. Some businesses may have negative information posted about them or may have sites that have been knocked down low on Google search rankings.
Both of these conditions can lead potential customers to look elsewhere when they are interested in purchasing your products or services.
Do Not Be Intimidated
The Internet is a great tool for a business. It can bring in new business, offers incredible value as a marketing tool, and is very useful in keeping business information fresh and accurate. Business owners should not be intimidated by the Internet and should not feel all is lost if negative information makes its way onto the web concerning their businesses. Certain Visual Media understands that building and maintaining a good online reputation for its clients is critical to their overall success, and here is why:
Bad Press Happens
Virtually every online business will, at some time or another, have someone make negative remarks about them online. Online remarks (positive or negative) will impact the way search engines rank a site. Several older negative remarks will act as a cumulative basis for the ranking of a site, often pushing it down the ranking list. Old, negative remarks will also pop up when potential customers perform a search for your company which can cause them to doubt your company. Even so, there are effective and legitimate ways to handle these types of remarks to minimize their effect.
CV Media does not actually delete negative remarks made against a business. No SEO company can do that, at least not legally.
Instead, Certain Visual Media uses legal and effective tools to increase the number of positive remarks that are posted about a company. As more positive information is posted about a company, the less relevant (and public) any past negative information will become to the search engines.
Over time, those old, negative remarks will fade into the distance.
Make Good Press Happen
Certain Visual Media has the tools and skills needed to find those negative entries and to deal with them in an effective manner that is perfectly legal and acceptable
- Access to 4 dynamic tools to instantly Capture your customer feedback, testimonials and review
- 3 powerful online marketing tools to help you display and syndicate your customer reviews on your website and across multi social media channels
- 24/7 online reputation management & marketing tools to track what people are saying about your business anywhere, anytime and much more..
- Robust analytical reporting system to help you track your performance and identify areas for improvement
Marketing your Online Reputation –
We help eliminate the bad press by presenting search engines (and potential customers) with positive press about a company.
This may come in the form of positive news articles, positive blog entries, honest customer reviews that are positive and a variety of other ways.
Over time, the good press will outweigh the bad press. CV Media is the “marketing ” in your business “Reputation Marketing”!
For more information download our Reputation Marketing Brochure or call us at 1.877.503.1989