Pay per click (PPC) advertising is a type of online advertising where you only pay when somebody clicks on your ads. It is an Internet advertising model you can use to get instant targeted traffic to your website through Google AdWords or the Yahoo! Bing Network.
People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score.
Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks. There are many options to target your customers—some of the targeting options are by device, location, language, scheduling, and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.
How PPC Works? An Overview
Did you know that PPC is the fastest way to drive instant traffic to your website?
What can your website do without traffic?
For more information download our Pay-Per-Click Brochure or call us at 1.877.503.1989